Textul este imprimat pe un material special învelit în particule de dioxid de titan, care acţionează ca un catalizator pentru diferite reacţii chimice, culminate cu purificarea aerului.
Posterul este dezvoltat împreună cu prof. univ. Tony Ryan şi are capacitatea de a înlătura zilnic o parte considerabilă din componentele nocive emanate de circa 20 de automobile.
In Praise of Air | Simon Armitage
I write in praise of air. I was six or five
when a conjurer opened my knotted fist
and I held in my palm the whole of the sky.
I’ve carried it with me ever since.
Let air be a major god, its being
and touch, its breast-milk always tilted
to the lips. Both dragonfly and Boeing
dangle in its see-through nothingness…
Among the jumbled bric-a-brac I keep
a padlocked treasure-chest of empty space,
and on days when thoughts are fuddled with smog
or civilization crosses the street
with a white handkerchief over its mouth
and cars blow kisses to our lips from theirs
I turn the key, throw back the lid, breathe deep.
My first word, everyone’s first word, was air.